How to choose a tech stack when you are not technical

You do not need to know what React is. You need to know what job the software must do, how often the content changes, and who will maintain it.

Four honest options

Website builder (Hostinger, Wix, Squarespace). Fastest to launch, cheapest this month, painful the moment you need something it cannot do (a real booking calendar, GST invoices, a Hindi/English mix that ranks). Fine for a brochure while you validate the business.

WordPress. Good when non-technical staff must edit pages every week and you want a large plugin ecosystem. You will pay someone to keep it updated, or it will get hacked. Budget a monthly care plan.

A custom static site (what we often recommend). Fast, cheap to host, excellent for SEO. Content edits go through a simple editor or a short request to us. Best for most local businesses.

A custom web app. When the software is the business: bookings, student fees, inventory, a product you sell as SaaS. More expensive up front, far cheaper than paying two extra staff to run spreadsheets.

Three questions that decide it

1. What happens if this is down for a day? If the answer is “we lose money”, you want proper hosting, backups and a named person on call.
2. Who changes the content? If it is you, twice a year, a static site is enough. If it is a team, every day, you need an editor.
3. Will you still need this in three years? Cheap rebuilds become expensive rebuilds. Clean, owned code is an asset.

If you are unsure, describe the problem — not the technology — on our contact page. We will tell you the simplest option, including “you do not need this yet”.